In June 2009 Hill Dickinson unveiled its new corporate identity via the launch of its new website. Peter Jackson, Managing Partner, discusses what this means for Hill Dickinson and its clients:
Why did we change?
We are all operating in challenging economic times and marketplaces are more competitive than ever. To allow us the best opportunity to meet our objectives in this climate a stronger, more distinctive look was needed, reflecting our improved status and prominence.
As we celebrate our 200th birthday, our ambitions continue to develop. Building on an unwavering focus on client service excellence and our present standing as a full service, top 35 UK law firm, we aspire to enhance our range of client services with new and innovative offerings.
We are also pushing boundaries geographically to better service our increasingly international client base. Most recently this involved opening a new office in Singapore in March 2009.
What does the new corporate identity mean?
Our ethos is based around client service excellence built on traditional values and innovation. Our identity represents this by being ‘traditional with a modern twist’. We are now using black as our primary colour to mirror both the classic and the contemporary aspects of our identity. A colour of distinction, it reflects the quality that our clients are assured. To bring depth and visual differentiation, we have introduced a unique haze of secondary colours representing the exceptional range of services we offer and array of sectors in which we operate.
Aside from the new identity and website, it is business as usual
for us. We are proud of our heritage and our values, we know our
clients and understand the markets they operate in. Ultimately, our
aim is to continue to be our clients’ trusted adviser, delivering
quality and value and helping our clients achieve their commercial
ambitions. That is something that won’t change.
