Hill Dickinson’s Private Equity team advises investor Perwyn on ‘substantial’ Datatonic investment

International law firm Hill Dickinson has advised the European private equity investor, Perwyn, on a substantial investment into leading cloud data and AI consultancy business, Datatonic.

The investment will allow Datatonic to advance its planned global expansion, having used part of the investment to fund the acquisition of Montreal Analytics (now renamed Datatonic Americas), a Canada-based cloud analytics consultancy whose services complement those of Datatonic and which, in turn, will accelerate access into the US, Canadian and Latin American markets. 

Datatonic holds an impressive list of clients, including BT, Vodafone, Sky, Delivery Hero, Mulberry and Lush, providing subject matter expertise across the fields of data engineering, cloud data architecture, BI & analytics, AI/ML and MLOps. It has also been recognised four times as the Google Cloud Partner of the Year including, most recently, as Machine Learning Specialist Partner of the Year.

Perwyn was advised by Hill Dickinson’s Private Equity team, led by corporate partners David Mkhitarian and James Down, and senior associate Graeme Anderson, with support from Jon Pearson-Basudev (Property), Natasha Bradley (Property), Stephen Betts (Tax), Nicola Brand (Employment), James Lonsdale (Commercial and IP), James Lock (Commercial and IP), David Baines (Data Protection), Paula Warnock (Pensions) and Frances Bailey (Pensions).

Commenting on the deal, David Mkhitarian said: 
“The investment by Perwyn into Datatonic, a company that is driving the demand for digitalisation in business, is both timely and astute, as it’s a market that will continue to expand significantly. We are delighted for all parties and wish them every success as they take the expanded business forward.” 

Mike Rothwell, investment manager at Perwyn said:
“We are delighted to be partnering with the Datatonic team, and to help accelerate their growth plans, starting with the acquisition of Montreal Analytics, which broadens access into the all-important North American market.

“Cloud, AI, and machine learning services constitute the new corporate frontier. Digitalisation is now an unavoidable reality for almost every company, and virtually all businesses will need to adapt to, and allow for, these advances to survive in the 21st century, creating a large and rapidly expanding market. The management team at Datatonic already has an impressive track record, establishing the business as a market leader in its particular sector. This is exemplified by Datatonic being named as Google’s AI+ML Partner of the Year. Together we will build on this success.”

Louis Decuypere, CEO and founder of Datatonic said:
“Since our establishment, Datatonic’s mission has been to deliver purposeful impact to clients, with technology as the enabler to drive positive change. Having known the team at Montreal Analytics for some years now, I’m excited that this talented team will be joining the Datatonic group. The investment by Perwyn and acquisition of Montreal Analytics will allow us to advance our mission at a global scale.”