Hill Dickinson has advised the media production company, Rick Shiels Media Ltd, of YouTuber and the world’s most followed golf content creator, Rick Shiels, on a three-year contract with LIV Golf.
The multi-year strategic partnership will see Rick Shiels Media Ltd and Rick provide content from 14 LIV Golf League events from around the world, with the ambitious LIV Golf tour keen to connect its fledgling enterprise with a new generation of golf fans.
Corporate partner Matt Noon, led on the legal aspects of the transaction, providing advice to long-standing client Shiels and his media company.
I am delighted to have worked with Rick and Rick Shiels Media on this exciting new partnership with LIV Golf, and I wish them both every success in bringing LIV Golf to a worldwide audience.Matt Noon
Corporate Partner at Hill Dickinson
Commenting on the collaboration, Matt Noon said: “I am delighted to have worked with Rick and Rick Shiels Media on this exciting new partnership with LIV Golf, and I wish them both every success in bringing LIV Golf to a worldwide audience.”
Rick Shiels added: “The partnership with LIV Golf provides me with an amazing opportunity to bring exciting new content to my audience, with access to some of the best players and courses in the world. As ever, Matt provided really good commercial and legal advice throughout the process and was great to work with and a key part of my transaction team.”