Leading commercial law firm Hill Dickinson has announced the appointment of Lisa Robinson-Behnejad as director of business development and marketing.
Lisa brings with her more than 15 years’ experience of delivering marketing, brand and communications strategies in the northwest legal sector. She joins Hill Dickinson from Brabners, where she worked for four years as director of marketing and business development, leading on the relaunch of the firm’s new website and digital marketing automation project, which transformed its lead generation activity. Prior to joining Brabners, Lisa was at DWF as director of corporate communications, where she was part of the senior team that helped redefine the firm as it made the transition from a regional business to a global law firm.
At Hill Dickinson, Lisa will manage the firm’s Marketing and Business Development team, which includes all aspects of brand, communications, digital marketing, business development, bids, events and client care. This notable appointment demonstrates the firm’s appetite for continued business growth, as it recognises that effective business and development marketing activity can significantly strengthen its reach and proposition, as well as benefiting new and existing client relationships.
I am extremely fortunate to have built a career doing what I love and working for some well-known businesses in the legal sector and beyond. After 15 years working for other established law firms, I’m delighted to be able to continue my career at Hill Dickinson where the culture and values have so much to offer.Lisa Robinson-Behnejad
Director of Business Development and Marketing
Commenting on the appointment, Lisa said: “I am extremely fortunate to have built a career doing what I love and working for some well-known businesses in the legal sector and beyond. After 15 years working for other established law firms, I’m delighted to be able to continue my career at Hill Dickinson where the culture and values have so much to offer.
“I am proud to join the firm’s Executive team and look forward to contributing to strategic decisions by giving business development and marketing a voice at the table. Part of my role will be to help elevate the firm’s brand, which is crucial in such a competitive legal market, and to deliver marketing campaigns that support our lawyers in retaining and attracting clients, ultimately aiding business growth.”
Lisa will split her time between Hill Dickinson’s headquarters in Liverpool, its Manchester office and her home in Cheshire, as per the firm’s hybrid working model.