This month we meet Colin Watts, CEO of JuvLife at Juvenescence Limited, a company on a mission to transform what ageing means to the world. 

Juvenescence is a coalition of scientists, physicians and investors creating cutting-edge therapies and products that will empower people to chart their own path forward. 

A client of Hill Dickinson for many years, Juvenescence has recently developed a product it describes as a ‘breakthrough ketone drink’ that rapidly boosts blood ketones without need for fasting or ketogenic diet and expands the possibilities of healthy ageing. The drink, Metabolic Switch, is already available to buy in the USA. Now, the Juvenescence team are coming to the Europe to raise awareness of the product ahead of its launch to a wider global market.

Tell us about the webinar

We’re holding a webinar in conjunction with the SmallCap Investor Network on Tuesday 10 May titled Investing in the future of longevity, the ketone chapter with the aim of introducing the company and raising awareness of the science behind ketosis to potential UK partners as well as existing shareholders. It’s a chance for us to dive deeper with the leading experts in the ketone metabolism research field. Jim Mellon and Dr Greg Bailey, our founders, will lead the session. Details are here.

So how are ketones, ketosis and longevity connected?

Research is showing that ketones may also be a key to better long-term health. High levels of blood ketones may be helpful for maintaining healthy blood sugar levels, promoting heart health and helping to maintain healthy body weight — which in turn may enhance your longevity.

It’s a fascinating area of science and we believe the market potential for products like Metabolic Switch is huge. Our webinar next month is designed to educate and answer questions from potential partners as we prepare for a market launch outside America.

What are some of the advancements in the ketone metabolism space that are driving such interest?

The ketosis market has seen considerable growth in recent years because it is showing great promise for a range of applications in health, wellness and possibly also physical and cognitive performance. The panellists who’ll be sharing their insights at the webinar have been at the bleeding edge of ketone biology for their whole careers and are working to push those advancements forward. 

You are part of the team at Juvenescence responsible for developing the new Metabolic Switch exogenous ketone product. Can you describe what Metabolic Switch is designed to do and why the team are so excited about it.

As a team at Juvenescence, we’ve been working for a number of years to develop products that help extend not just average lifespan but active health into older age. Our latest product, Metabolic Switch, works to boost levels of ketones to support metabolic health in ageing and provide sustained energy. 

How does the product work – in very simple terms, what’s the science behind it?

The science of ketosis promises lucrative opportunities in a wide range of therapeutic areas, and the global keto market is expected to rise to $14.75 billion by 2027.

Metabolic Switch is a drink that provides a different kind of fuel for your body. It’s the first ‘C6 ketone diester’, a type of organic compound that provides a boost to energy and assist with healthy ageing.

It works by putting your body in a state of deep nutritional ketosis for several hours – ketones are an energy source preferred by some tissues such as brain, heart, and skeletal muscle. Metabolic Switch helps your body make ketones that are bio-identical to the ones your body produces when you are fasting, for example, or on a keto diet. It’s also what happens in times of starvation as an alternative fuel source to help save your life.

Where can I find out more?

Visit www.juvlabs.com