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Hill Dickinson advises wellness disruptor Until as Dragons’ Den star Steven Bartlett joins board as part of new investment round

Hill Dickinson advises wellness disruptor Until as Dragons’ Den star Steven Bartlett joins board as part of new investment round

Commercial law firm Hill Dickinson has advised London wellness disruptor Until on a recent investment round that will help drive further expansion.

The deal sees entrepreneur and star of Dragon’s Den Steven Bartlett not only invest as part of the wider investment round but give his personal backing to the business by joining the board of Until in an executive role as marketing co-founder to help shape the brand and support its expansion into the US. 

Hill Dickinson provided legal advice to Until on the investment round, led by Leeds-based corporate partner Sandip Khroud, assisted by legal director Rebecca Bennett and paralegal Zuzanna Gasiorowska. 

Sandip Khroud said: 
“We have advised the management team at Until since inception and watched the business thrive. This investment round is a gamechanger for Until, enabling significant expansion opportunities both here in the UK and, in time, across the Atlantic in America, with the added bonus of having Steven Bartlett on board to help drive that activity.

“We look forward to seeing how the company’s plans take off from here.”

Until was founded in 2021 by Vishal Amin and Alex Pellew to help support London’s self-employed health and wellness professionals grow their own businesses. The Until community provides them with flexible access to state-of-the-art facilities, business growth services and a supportive community and already has more than 250 self-employed professionals across a range of treatments.

The company, which has offices in Soho and Liverpool Street is looking to add in a third in Marylebone later in 2023, followed by ambitious expansion plans to add another 40 facilities in five cities over the next four years, including in the US.

Vishal Amin added:
“This is very exciting next step for Until. Growing a business from scratch can be fraught with complexity and legal technicalities. Hill Dickinson’s timely, practical and commercial advice and their ability to think outside the box has made the process immeasurably smoother, and we are very grateful for that.”

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